Contests, bonuses, and promotions from leading online sportsbooks

The 2026 FIFA World Cup is finally almost here, and top online sportsbooks are celebrating with some of the biggest contests, deposit bonuses, and tournament promotions we've seen in years. With 48 teams competing across the United States, Canada, and Mexico, sportsbooks are using the expanded tournament to launch free-to-enter prediction contests, boosted bonuses, VIP rewards, and soccer-specific promotions designed to keep bettors engaged from the opening match through the final. Players can win everything from free bets to tickets to the World Cup final and some of the promos have never been seen by us before.

Here is a look at some of the best World Cup 2026 promotions currently available.

World Cup Contests

BetNow's $150,000 Ultimate World Cup Contest

BetNow has arguably launched the largest World Cup promotion in the industry with its $150,000 Ultimate World Cup Contest. The free-to-enter competition allows players to make tournament predictions and compete for a share of a six-figure prize pool throughout the World Cup. The contest is open to all BetNow players and runs for the duration of the tournament.

In addition to the contest, BetNow is offering extensive World Cup wagering markets including group betting, futures, player props, and live betting throughout all 104 matches.

Heritage Sports World Cup Challenge

Heritage Sports has rolled out its annual World Cup Challenge, giving players the opportunity to compete in a free tournament-style prediction contest throughout the World Cup.

The challenge rewards players who can successfully predict match outcomes and accumulate points throughout the tournament. These contests have become a popular feature during major soccer events and give recreational bettors an opportunity to compete without risking additional bankroll. 

World Cup Pick'Em Contest at BetOnline

BetOnline has rolled out one of the most aggressive World Cup promotional schedules in the industry. The centerpiece is a $25,000 World Cup Pick'Em Contest, a free-to-enter tournament prediction challenge that pays prizes throughout multiple rounds of the World Cup.

Contestants must make a selection for each Group Stage game of the 2026 FIFA World Cup, predicting the winning team for each game or if the game will end in a draw. Then Knockout Stage games will be released as the matchups are confirmed. It's easy to cash in as prizes will be awarded to hundreds of players each round. The $25,000 prize pool is split into four prize pools which are paid at various stages throughout the tournament. The first three rounds feature a $5,000 prize pool with the fourth round featuring a $10,000 prize pool! 

There's more ways to cash in on a single World Cup contest at BetOnline than any other contest we've seen for the World Cup. 

Bovada World Cup Bracket Challenge

Bovada has $250,000 up for grabs with a free-to-play World Cup Bracket Challenge that allows customers to predict the outcome of the knockout stages and compete for prizes. There are two prize pools - Get every prediction right and  win $150,000 in the Perfect Bracket Challenge and pair your bracket with leading influencers Vernon Maxwell, SantiZap, Eli Lesser or the Bovada community to get a piece of the $100K prize pool in the Influencer Bracket Challenge!

Bovada' is following a tried-and-true bracket formula, but the influencer twist is unique in the industry for the 2026 World Cup.

Bracket Zone at BetUS

BetUS is offering registered users with an active account a bracket-type ladder challenge! Players will compete through the World Cup by filling out a bracket before the tournament or round begins. The further your picks go, the bigger your winnings! BetUS has $50,000 up for grabs and there are exclusive prizes for each round. Plus, any contestant who nails every pick wins it all! 

World Cup Special Promos

BetAnything World Cup Promotion

BetAnything is rewarding soccer bettors through a dedicated World Cup promotion. Players can receive a 150% Sports Free Play bonus on any deposit from $50 all the way up to $1000! The bonus maxes out at a massive $1500 in Free Play and is available until Tuesday, 16 June 2026. 

The promotion focuses on providing additional value during the tournament and complements the sportsbook's already extensive soccer betting menu. Bettors can expect enhanced opportunities and reduced juice tied specifically to World Cup wagering activity as the tournament progresses. 

Combined with futures betting, live wagering, and group-stage props, this unbelievable bonus offer gives customers at BetAnything another reason to participate in World Cup action throughout June and July.

BookMaker's Championship Bonus Program

Rather than running a traditional contest, BookMaker is rewarding its highest-volume players through its Championship Bonus program. Platinum and Diamond level players can earn additional bonuses tied to major sporting events, including the 2026 World Cup.

BookMaker continues to focus on what has made it popular with serious bettors for decades: high betting limits, early lines, extensive props, live wagering, and fast payouts. The sportsbook is also offering a 50% deposit bonus for qualifying new customers.

For bettors who prioritize limits and market depth over promotional gimmicks, BookMaker remains one of the strongest World Cup options available.

BetUS Ways to Win Promotion

BetUS has launched an extensive Ways to Win promotion specifically for World Cup 2026.

BetUS has historically been among the most aggressive sportsbooks when it comes to promotions, and the World Cup is no exception - Players can win 2 Tickets to the World Cup Final!! The more you bet the more entries you get where every $50 bet gets one entry! Props and live bets count for entries and participants are eligible for special giveaway perks. 

In addition to the promotional giveaways, BetUS continues to offer deposit bonuses, enhanced soccer odds, player props, same-game parlays, and live betting on every World Cup match.

EveryGame's 50% World Cup Bonus

EveryGame has introduced a straightforward World Cup promotion that rewards bettors with extra bankroll heading into the tournament. Players can claim a 50% deposit bonus up to $150 using promo code TROPHYRUN150.

The promotion was specifically created for World Cup bettors and is designed to provide additional betting funds for tournament action. EveryGame has this offer highlighted in its sportsbook news section as one of its featured promotions for the summer months.

Red Card Promo at BetOnline

In addition, BetOnline is offering a World Cup Red Card Refund Promotion. Qualifying wagers that are negatively impacted by a red card can receive a refund under the promotion's terms, providing bettors with protection against one of soccer's most unpredictable events.

Players at betonline.ag will find an expanded its World Cup betting menu with hundreds of futures, props, same-game parlays, and odds boosts throughout the tournament.

Final Thoughts

The 2026 World Cup has created a promotional arms race among top online sportsbooks. BetNow's $150,000 Ultimate World Cup Contest currently stands out as one of the largest prize pools available, while EveryGame's 50% bonus up to $150 offers immediate value for bettors looking to increase their bankroll. Heritage Sports, Bovada, BetUS, BetAnything, BookMaker, and BetOnline all provide unique tournament-specific opportunities ranging from prediction contests to VIP rewards and deposit bonuses.

For bettors planning to wager throughout the entire tournament, combining strong betting odds with promotional value can add significant extra value over the course of the World Cup. As the group stage transitions into the knockout rounds, expect additional odds boosts, contests, and special offers to be announced here.

For complete World Cup coverage, including betting tips and advice for each Group, click here.