BetMGM launches sports betting in Pennsylvania following its online casino release



Pennsylvania becomes the seventh state for BetMGM, which is operated by Roar Digital – a 50-50 joint venture partnership between casino operator MGM Resorts International and United Kingdom gaming operator Entain PLC.

A few days after introducing an online casino in Pennsylvania, BetMGM has launched its sports betting product in the state.

Pennsylvania becomes the seventh state for BetMGM, which is operated by Roar Digital – a 50-50 joint venture partnership between casino operator MGM Resorts International and United Kingdom gaming operator Entain PLC.

BetMGM had been laying the groundwork for its Pennsylvania unveiling, including a gaming and sports betting partnership with the NFL’s Pittsburgh Steelers.

The response to BetMGM Casino in Pennsylvania has been incredible and we’re thrilled to bring our best-in-class sports betting offering to the Keystone State,” BetMGM CEO Adam Greenblatt said in a statement. “Pennsylvania is known for its legendary sports fans.”

The company enters a sports betting market in Pennsylvania that is heavily dominated by DraftKings and FanDuel, which, combined, accounted for 67% of the state’s total mobile sports wagering handle in November.

 
Operators of BetMGM said the integration with MGM Resorts’ Mlife rewards program allows customers in Pennsylvania to redeem their gameplay the company’s properties nationwide, including Borgata in Atlantic City and MGM National Harbor in Maryland.

Last month, BetMGM became the first sports betting app to utilize PlayPause, a new multi-state responsible gaming tool that will operate across state lines in the United States.

In addition to Pennsylvania, BetMGM is live in Tennessee, Colorado, Indiana, Nevada, New Jersey, and West Virginia. BetMGM operators predicted the number will grow to 20 states by the end of 2021.

BetMGM is integrated throughout Yahoo Sports in the U.S., and in several states where sports betting is offered, customers can place a bet with BetMGM without leaving the Yahoo Sports app.

Entain and MGM Resorts began Roar Digital in 2018 through a $100 million investment by each company. Roar Digital had more than $370 million of investable capital as of July following a combined $450 million investment by Entain and MGM Resorts.

The funding was to help fuel Roar Digital’s U.S. sports betting and igaming expansion.

In the 31 months following the U.S. Supreme Court’s landmark ruling, sports betting has become legal and regulated in 19 states and Washington D.C. Another six states are expected to launch in 2021.

“We are firmly on track to be the leading operator in the U.S., as well as in many other newly regulated markets that are now opening around the world,” Entain CEO Shay Segev said earlier this month.

Howard Stutz is the executive editor of CDC Gaming Reports. He can be reached at hstutz@cdcgaming.com. Follow @howardstutz on Twitter.


This article is a reprint from CDCGamingReports.com.  To view the original story and comment, click here


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