Betting Options Lead To Loyal Customers



Offering players more betting options creates loyalty and a better bottom line.

When you use a Pay Per Head (PPH) service to be a bookie, you want the most bets made from your customers so you can make the most money. When you are your own bookie using a PPH service, you will make money on every single bet made through you, and it does not matter if the bet is a losing one or a winning one.

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As a bookie, you will make a percentage of every single bet made through you. Because of that, you want to get as many bets made from your customers as possible. 

One way to do this is to make more betting options available to your customers. To go even further, if you have loyal customers that regularly make bets through you, it is advantageous to give them even more betting options. 

Giving loyal customers more betting options only makes sense. If a customer is regularly making bets through you, that means you are regularly making money from them. Therefore, you want to keep loyal customers happy, and one way you can do that is to make more betting options available to them.

One of the key aspects of being a good online bookie using a quality pay per head service is knowing your customers. The more you know your customers, the more you can tailor to their betting styles to keep them happy and keep them making bets through you. 

If you are an online bookie, it is always advantageous to keep in touch with your loyal customers to see if there is anything they need that they are not getting. One of the ways to entice loyal customers and keep them in your fold is to offer them more betting options.

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Cater To The Customer

If a loyal customer is a big basketball bettor, then make more basketball wagers available to them. Sure, you may have spreads and totals but offer them other types of betting options, such as proposition bets, parlays, and futures bets, just to name a few. 

The more options they have available, especially for the sport they like to bet on, the more bets they may make. Also, by offering them more betting options, the loyal customers you have will see that you are catering to them, which makes it more likely they will stick with you. 

While you should offer loyal customers more betting options, it does not mean to limit the options for all of your other customers. You want to keep them happy as well and keep them wagering with you. 

However, if you have a player making 15 bets per week and one making 3-4 bets per week, you want to offer the more loyal customer making 15 bets a week more betting options, as with them betting more the more money you will make.

Since you are an online bookie, you have to think of yourself as your own sportsbook. What do good online sportsbooks do? They offer loyal customers more perks, such as VIP and loyalty programs, to keep them happy. 

You want to do the same thing for your loyal customers, and one way to do that is to offer them more betting options.


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