AUSTIN, Texas – The acceptance and popularity of regulated sports betting in the United States is becoming even bigger, as Lottery.com announced on Monday that they’ve purchased the domain Sports.com for a future crossover into online sports wagering.

Lottery.com is not exclusive to the U.S., having other interests around the world including Mexico where their operators hold sports gaming licenses on top of lottery licenses, making for a smooth transition with their Mexican partners through this new deal.

“The acquisition of the Sports.com domain is an important first step in entering the sports betting vertical,” said Tony DiMatteo, CEO of Lottery.com. “The brand name is a perfect fit for us, and this product pairing is special in the marketplace, as the lottery is one of the most popular games in the world. Our goal is to leverage our favorable customer acquisition costs and platform to efficiently drive growth for Lottery.com and parlay it into other related products.”

What Will Customers See Through This Acquisition?

Jason Robins, the CEO of DraftKings is listed as an advisor and investor for Lottery.com. Paraag Marathe, President of the NFL’s San Francisco 49ers Enterprises is also a part of the company. With two huge names in sports betting and the sports world on the Board, having Lottery.com enter into the sports gaming business seems like the natural move for the gambling platform.

Sports.com will likely be an internet and mobile sportsbook for the company. Any state that has access to Lottery.com may not have access to Sports.com though as it will vary by the regulations set out in each state. However, if there is a regulated sports betting market for online wagers, where Lottery.com exists, Sports.com is expected have an open platform for players to use and bet on sporting events.

Up Ahead

Lottery.com became a publicly owned business in February and joined the Nasdaq for investors of the stock market to be a part of the company by purchasing shares. With the acquiring of Sports.com and the future plans of Lottery.com, the price of the overall stock is expected to spike, making for a good investment for those that are already shareholders.

Regulated sports betting is expected to become an even bigger market in 2021 nationwide. Currently, Lottery.com is open in California, Colorado, Georgia, Michigan, Minnesota, New Hampshire, Ohio, Oregon, Pennsylvania, Texas, Washington, DC, and Washington. Seven of these twelve locations have an active sports betting market.

In 2021, Arkansas, Illinois, Kansas, North Dakota, New Jersey, and New York are expected to join the Lottery.com list. Four of these states have regulated sports betting, where Sports.com could see entry into their markets in the future.

Through its tremendous track record for running a lucrative and modernized platform with their lottery business, and with Jason Robins as one of the minds behind the moves of the company, Sports.com should be a success whenever it launches itself into the sports gaming industry.

This article is a reprint from LegalSportsBetting.com. To view the original story and comment, click here.