Sports data and content provider Sportradar has secured a new multi-year partnership with The Action Network which will see the duo work together to deliver a variety of unique data insights to sports consumers. 

Under the terms of the partnership, Sportradar will become The Action Network’s official sports data and content provider.

“Sportradar, like The Action Network, sits at the center of sports, media and betting,” stated Dave Abbott, MD of US Media, Sportradar. 

“As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans. We are excited to work with The Action Network to fully unlock the potential of its growing audience.”

The Action Network is set to leverage Sportradar’s data services for its premium subscription product, Action Edge, which is expected to enhance the mobile experience for consumers looking to track their favorite scores and stats in real-time.

Matt Restivo,The Action Network’s chief product officer concluded:“The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships

“Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”

This article is a reprint from InsiderSport.com. To view the original story and comment, click here.