International Game Technology and the National Basketball Association reached a multi-year sports betting partnership Wednesday that covers the league’s intellectual property, including official data, team logos, and league insignias.
Through the agreement, IGT’s sports betting customers in the U.S. are authorized to utilize the NBA’s intellectual property in their sportsbooks. IGT’s PlaySports platform, which includes self-service kiosks and trading services, is used by sportsbook operators in 14 of the 18 states where sports betting is currently legal.
Financial terms were not disclosed.
“With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds, league marks, and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country,” said IGT PlayDigital Senior Vice President Enrico Drago.
NBA Senior Vice President Scott Kaufman-Ross said the agreement allows IGT to offer an “out of the box” authentic NBA sports betting solution.
“This agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans,” he said.
IGT works with numerous casinos and sportsbook operators. Tennessee is expected to launch mobile sports betting by Nov. 1 and three additional states could legalize the activity next year. Voters in Maryland, Louisiana, and South Dakota will consider sport betting referendums on Nov. 3
Last month, IGT and North Dakota’s Turtle Mountain Band of Chippewa Indians reached a deal to provide sports betting technology for the tribe to use in its two casinos – Grand Treasure Casino in Trenton and Sky Dancer Casino and Resort in Belcourt.
North Dakota has not enacted any sports betting laws, according to Legal Sports Report. State lawmakers did not submit any bills concerning the activity this year after a failed effort in 2019.
Shares of IGT closed at $10.46 Wednesday on the New York Stock Exchange, down 20 cents or 1.88%.
Howard Stutz is the executive editor of CDC Gaming Reports. He can be reached at firstname.lastname@example.org. Follow @howardstutz on Twitter.
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