Sports betting products and services provider Sportradar has announced the completion of a new US partnership with Tipico, giving the European sports betting operator access to official league data across all of the major US professional sports leagues.
The agreement with Sportradar is one of Tipico’s first partnerships with a US company as it prepares to officially launch in the US with an online sports betting presence in New Jersey. The two companies have been partners in Europe since 2014.
Neale Deeley, Vice President of US Sales and Gaming at Sportradar, explained: “Tipico has been an excellent, long standing partner of Sportradar, and we look forward to working with them as they enter the US sports betting market.
“Having access to our official league data across the major US sports leagues will allow Tipico to offer an authentic and engaging experience to their customers.”
Tipico Chief Product Officer Tolis Barmpageorgopoulos commented: “Sportradar has been a trusted partner to Tipico for many years in Europe. We’re thrilled to extend our partnership to include the fast-growing regulated US market.”
Along with official league data, the partnership includes Sportradar’s pre-match and live betting services, and content solutions that will enable Tipico to deliver a robust betting experience for consumers, including live in-game betting opportunities for the biggest US sporting events.
“We’re excited to have Sportradar data in place to provide our US bookmakers a great foundation to accurately price a wide variety of global sports markets,” said Brandon Friedman, Regional Sportsbook Manager US, Tipico. “These fast and reliable feeds will allow Tipico to offer aggressive odds though our premium sports betting experience to players in New Jersey and beyond.”
This article is a reprint from SBCAmericas.com. To view the original story and comment, click here.