GVC Holdings has become the first official partner of PlayPause, a recently launched multi-state responsible gaming tool in the United States that will launch with BetMGM.

PlayPause is designed to modernise and strengthen the effectiveness of the US gaming industry’s responsible gaming programs, with the link-up forming part of GVC’s Sustainability Charter, which was unveiled earlier this month. 

The solution will be made available to operators and regulators via Conscious Gaming, a new non-profit organisation established by GeoComply, the geolocation and compliance technology specialists.

“Conscious Gaming is thrilled to be partnering with GVC and BetMGM to launch PlayPause,” explained Anna Sainsbury, Conscious Gaming trustee and GeoComply chairman and co-founder.  

“To have such a high profile, responsible and fast-growing operator on board from the start is a fantastic endorsement for the PlayPause initiative. As an industry, it’s only by working together with all stakeholders that we’ll be able to ensure players have the necessary tools to foster responsible play.”

The PlayPause solution aims to expand the protective self-exclusion bubble so that as players move from state to state, the protection that they have asked for, can also move with them; as well as enabling consumers to self-exclude across multiple states.

Furthermore, the tool strives to empower operators to strengthen responsible gaming programs and make more data-driven decisions, as well as streamline the administrative burden and eliminate the silos associated with maintaining numerous separate state-operated self-exclusion databases. 

“A multi-state approach to responsible gaming is an important step for the industry and advances consumer protection in a meaningful way. We’re delighted to play a leading role in collaborating on this important and timely initiative,” commented Adam Greenblatt, CEO of BetMGM.

Shay Segev, CEO of GVC, added: “We are delighted to be the first official partner of PlayPause. We believe the most responsible operator will be the most successful operator, and PlayPause’s innovative, multi-state approach to responsible gaming in the US aligns with our firm commitment to providing our customers with the safest and most enjoyable experience possible.”

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