The novel coronavirus canceled or postponed sporting events and other forms of entertainment all over the world. The stay-at-home mandate of leaders opened the window of opportunities to at-home leisure, and the people shifted their attention to access entertainment such as video streaming and hosting, as well as playing online games.

The novel coronavirus pandemic boosted online gambling’s influence. People can no longer visit the land-based casinos because of the lockdowns. The absence of land-based gambling facilities spread the influence of online gambling.

Online gambling companies raced to fill the high demand for online gambling. Land-based casinos started partnerships with online gaming solutions provider to join the digital competition. Partnerships, mergers, and acquisitions became the trend in the gambling industry. FansUnite’s purchase of Askott is one of the biggest mergers in Canada’s massive gambling industry.

The FansUnite and Askott Entertainment

FansUnite and Askott Entertainment signed a definitive amalgamation agreement. The agreement allowed FansUnite to acquire Askott and create Canada’s leading online gaming company. The new merger aims to provide the best esports wagering and casino gaming experience in the country. FansUnite increased its profitability as its market share, and brand awareness rises.

FansUnite, a future-facing solution for the sports betting industry, provides entertainment through match offerings and live match streams. The company offers iGaming solutions focused on the global sports betting market. The company purchased McBookie, a Scottish sportsbook, in May this year.

The company cemented its foothold in the betting industry because of the purchase. Sports betting and online casino games were the biggest contributors to the global gambling industry. Esports is one of the fastest-growing sectors in the betting industry.

Askott is a promising, newly emerging iGaming company. The company developed a full portfolio of iGaming products after introducing its first daily fantasy site in 2014, and it works as a project consultant, project designing, and development. The company is involved in licensing, hosting, security, and mobile gaming.

The merger

Daris Eghdami, FansUnite Entertainment CEO, said the partnership with Askott marks a significant milestone that transforms them into the leading iGaming companies in Canada.

He added that the merger provides a fully integrated gaming asset that offers multiple B2C platforms that provide a wide range of products for the gamblers.

The CEO acknowledged Askott’s B2B technology since it can be licensed to all types of sportsbooks. He also recognized the company’s team of executives that brought the company’s operations to a global scale.

He said the combination of the technology and the team created a premier iGaming company. The CEO added they are positioned strongly for significant growth with new offerings and market opportunities.

The company now owns the rights and technology of Askott’s Chameleon Gaming Platform.the platform were awarded the EGR Esports Provider of the Year. The companies announced a Canaccord Genuity Corp led $5 million brokered private placement on July 8.

The merger will schedule the full integration of its more than 6,000 casino games to allow every betting provider to entertain their gamblers.

The deal will merge the expertise of the two companies in their specific fields.

This article is a reprint from MoveYourMoney.org.uk. To view the original story and comment, click here.