Genius Sports Limited (NYSE:GENI) ("Genius Sports" or "the Company") today announced an expansion of its existing supplier agreement with WynnBET, the premier sports betting app from the global leader in luxury hospitality, Wynn Resorts (NASDAQ: WYNN), to provide NFL official sportsbook data, content and fan engagement solutions.
This new partnership builds on Genius Sports’ long-term relationship with WynnBET, which provides trading solutions and official data-driven content from the Company’s exclusive sports partnerships with the English Premier League, Liga MX, Argentine and Colombian soccer.
In August 2021, WynnBET was selected as one of the NFL’s approved sportsbook operators. Genius Sports will provide WynnBET with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed.
Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets alongside the NFL’s official data feeds will create end-to-end value for WynnBET across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention. Genius Sports’ digital marketing and publisher solutions will run official data-driven campaigns for WynnBET, helping to drive deeper engagement and lower cost of acquisition across display, video and connected TV.
WynnBET is licensed to operate across seven U.S. States in Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee and Virginia.
"In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step," said Mark Locke, CEO at Genius Sports. "Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL."
This article is a reprint from the Business Wire. To view the original release, click here.